VivaStudio 등록 RS

VivaStudio 등록

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VivaStudio

VivaStudio

You know what I put on?

- VivaStudio

About Vivastudio

CAGR 176.4%

(KW million)

Source: Vivastudio

Vivastudio was founded in 2008 August

Clothing brand which is private business

Capital is 350 million won and no debt

2 CEOs, 2 Staff and 1 Part time worker

1. OverView

2. Current Strategy

3. Performance

4. Appraisal

5. Recommendation

6. Evaluation

5 Force Model

Threat of new entry

Few economies of scale

Increasing size of industry

Supplier Power

A large number of suppliers exist

Replacement cost is low

Buyer Power

Lies in the hands of consumers for what they like and purchase

Threat of substitute

In apparel industry, substitutes always exist

Rivalry

Aggressive marketing among companies

Small number number of companies is 4~5

1. OverView

2. Current Strategy

3. Performance

4. Appraisal

5. Recommendation

6. Evaluation

Current Strategy

The firm’s current strategy

Goal

: Seeks to be a leading streetwear brand in the Korean

market

Competitive

Advantage

More efficient operation control

Maniac driven-design by designer

Scope

Street Brand industry in the whole country

Between 20 ~ 30 aged men

Profit rate 30% because of online based profit structure

1. OverView

2. Current Strategy

3. Performance

4. Appraisal

5. Recommendation

6. Evaluation

Performance

Sort by price from high to low : Cotton > Polyester > Nylon

Comparison of Products

Material

: Cotton 100%

Lining

: Taffeta(Nylon)100%

Price

: 273,000 won

Material

: Nylon / Cotton

Lining

: Fabricated Polyester 100%

Price

: 198,000 won

Material

: Nylon / Cotton

Price

: 168,000 won

Material

: Cotton 100%

Price

: 113,000 won

1. OverView

2. Current Strategy

3. Performance

4. Appraisal

5. Recommendation

6. Evaluation

Perceived

Quality

Low Cost

C-Q Frontier(Street Brand)

1. OverView

2. Current Strategy

3. Performance

4. Appraisal

5. Recommendation

6. Evaluation

Appraisal

SWOT Analysis

High worker efficiency; reasonable price vs quality; strong online presence

No physical stores; niche market; low differentiation; seasonal imbalances

Style differentiation; physical presence; balance seasons; social media; innovative distribution

Low entry barriers; no proprietary information

Strengths

Weakness

Opportunities

Threats

1. OverView

2. Current Strategy

3. Performance

4. Appraisal

5. Recommendation

6. Evaluation

Recommendation

Time Fame Expectation

Marketing Strategy

Time

Fame

1. OverView

2. Current Strategy

3. Performance

4. Appraisal

5. Recommendation

6. Evaluation

Strategic Challenges

Low brand recognition / identity

Accessibility (no flagship store)

Online focused strategy

Seeks strategies to ma

[문서정보]

문서분량 : 22 Page

파일종류 : PPTX 파일

자료제목 : VivaStudio

파일이름 : VivaStudio.pptx

키워드 : VivaStudio

자료No(pk) : 11059066