비타500,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 보고서 AT

비타500,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 보고서

문서파일 (압축파일).zip

비타500,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

비타500,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

Problems & Solutions of Vita500

Contents

1. Vita500 vs Bacchus

2. Interview (Vita500 vs Bacchus)

3. Problems of Vita 500

4. Solutions of Vita 500

Vita500 vs Bacchus

Sales

Bacchus - 617,800,000,000won

Vita500 - 503,200,000,000won

Product Type

Bacchus - medicine

Vita500 - drink

Vita500 vs Bacchus

Marketing strategy

Bacchus : Very humane, plebeianism, healthy

Vita 500 : Many different events, hiring famous celebrities

Customer loyalty

Bacchus : Very strong sales network, and high loyal customer

Vita 500 : Loyalty is well below the Bacchus`

Problems of Vita500

1. There are too many me too products

too many me too products = kill off the competitor

2. Vita 500`s size is too small

Size of 5% of it`s total size.

Problems of Vita500

3. Not much of a broad customers

Does not appeal to older people as much as Bacchus can

4. Limitation of a pharmaceutical[drug] company image

must invest more and more as they approach refreshment drink market facing a large company to their foreheads for the times to come.

Problems of Vita500

5. Not good of a after service

Solutions of Vita500

Solutions of Vita500

“Not as well known as 바카스”

Must Change to=

“National drink”

In order to win 바카스.

Must follow up with Redbull ‘s

Marketing!

The Red Bull Car~

Q & A

_NOTES_1_

1

_NOTES_2_

2

_NOTES_3_

Sales over 5 year period -

Bacchus : Total Sales over 5 years 6178억 Won

Vita 500 : Vita 500’s Sales over 5 years 5032억 Won

http://www.chosun.com/site/data/html_dir/2009/01/27/2009012700304.html

2004~2008년 까지 매출

Type of Product -

Bacchus : Bacchus is a product that represents 동아제약 Tiredness reliever, in other words it is a medicine; hence only put a hand on to it on pharmacy

Vita 500 : Introduced in 2001, Vita 500 is a representative drink of 광동제약. It has a nick name of drinking vitamin C; However, this is a refreshment drink, hence could purchase both pharmacy as well as the nearby convenience store. It has 20% of sales.

3

_NOTES_4_

Marketing strategy

Bacchus : Very humane, plebeianism, healthy. `그날의 피로는 그날에 푼다``젊음, 지킬 것은 지킨다``우리자리가 아니잖아` The model of the advertisement is security gaurd, sanitation worker and etc. People who work hard without too much of a prize are the model. Seen and achieved maximum profit off of it by targeting for common people like you and me. This has brought significant amount of profit over the years. Perhaps a good example of successful advertisement

Vita 500 : Many different events, hiring famous celebrities, however not much of a outstanding advertisement impact. Even with the sales, after the year 2005, it has never surpassed sales of Bacchus

Customer loyalty

Bacchus : Very strong sales network, and high loyal customer

Vita 500 : Loyalty is well below the Bacchus`

4

_NOTES_5_

(본격적인 문제점분석)

1. There are too many me

[문서정보]

문서분량 : 10 Page

파일종류 : PPTX 파일

자료제목 : 비타500,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

파일이름 : 비타500,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.pptx

키워드 : 비타,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

자료No(pk) : 11066870